Snow Tha Product

Latin GRAMMY-nominated and multi-platinum selling singer, rapper, and actress, Claudia Feliciano, better known as Snow Tha Product, has positioned herself as one of the leading female artists of the new generation.

The daughter of Mexican parents, Snow Tha Product was born in San Jose, California. Raised in a musical environment, Snow’s father and uncles were part of a mariachi group, inspiring her to pursue her dreams in music. Her incomparable sound has been deeply influenced by her Mexican roots, as well as childhood idols such as Maria Felix, Gloria Trevi, and Alejandra Guzman. Her influences, authenticity and creativity have given her artistic versatility to create a sound that effortlessly fuses Rap, Hip Hop, R&B, Trap and Reggaeton while simultaneously becoming an undoubted social change agent for Mexican culture and the LGBTQ community

Securing collabs with contemporary rap heavyweights like Tech N9ne and Ty Dolla $ign out of the gate, Snow propelled herself to international recognition in 2013 with the release of hits like “Play,” “Hello,” and “Doing Fine.” Having built a strong fan base, in 2016 she released her first EP, "Half Way There... Part 1," which debuted Top 10 on Billboard’s, "Heartseekers Albums" chart. In 2016 she also released "Immigrants" alongside K'naan, Residente, and Riz Ahmed. The song was part of the acclaimed album "The Hamilton Mixtape" - produced by multi-award winning artist Lin Manuel Miranda, earning Snow her first MTV Video Music Award in 2017. That same year, the multifaceted artist demonstrated the versatility of her talent by giving life to the character of “Lil' T,” in the successful series “Queen of The South.”

In 2020, the singer-songwriter participated in the hit “Feeling Good” alongside international rap legend Snoop Dogg, Natanael Cano, Ovi and Chicano CNG. The music video has surpassed 8.7M views and was one of the most revolutionary releases of the year, marking the first time that the worlds of rap and hip hop merged with the regional Mexican genre.

By 2021, Snow Tha Product solidified her spot as one of the leaders of Rap’s new generation thanks to impactful projects such as her collaboration with music producer Bizarrap on “BZRP Music Sessions #39,” which debuted in the top 20 of “Billboard's "Latin Digital Song Sales" chart and entered the "Billboard Global Excl. U.S.” chart. Dominating digital platforms, the single became a digital trend and its music video has surpassed 230M views. The song was also featured in NBA 2k22 and was nominated for the Latin GRAMMYS® for “Best Rap/Hip Hop Song.”

In 2023, Snow Tha Product embarked on a US 32 city sold out headlining tour while also simultaneously participating in Amazon Music’s documentary to celebrate 50 years of Hip Hop, “Hip Hop x Siempre.” She was also nominated for, MTV MIAW, “Artista + Flow,” Premios Tu Musica Urbana’s, “Top Artista Nueva Femenino,” and for Premios Juventud’s, “La Nueva Generación Femenina,” where she also made her award show debut alongside Chiquis performing their song, “Ni Muerta.”

Beyond her musical projects, she has demonstrated her global impact through her unmatched versatility in not only music but also other areas of entertainment. She has also had great success in her collaborations with brands, Rockstar Energy, Lexus, Vans, Sidral, True Religion, KFC and McDonald’s and with her podcast, “Everydaydays” on Youtube. The weekly podcast which is filmed live and has had an array of guests from musical legend Pepe Aguilar, pop star Kenia OS, and makeup influencer Adam Ray to name a few.

Snow kicked off 2024 with a Premio Lo Nuestro nomination for, “Best New Female Artist” and announcing her US brand campaign with Got 2 B Color Remix. Most recently she announced her US headlining and Mexico festival tour starting this summer that will hit over 30+ cities, slating 2024 to be one of Snow’s biggest years to date.